Chanh Thu – The journey from CEO Ngo Tuong Vy's "negative" number to the world's most difficult market dream

Chanh Thu is known to everyone as the first Vietnamese enterprise to officially export mangoes to the US, lychees to Japan, durians to China and pomelos to the US. Behind those successes, it is impossible not to mention CEO Ngo Tuong Vy - an 8x girl who has a dream of "reviving" the brand named after her parents - CHANH THU and the desire to bring Vietnamese fruits far. 

Journey from "negative" numbers 

With bold business strategies, CEO Ngo Tuong Vy has built a business from a "negative" number. The journey of sailing the boat Chanh Thu of businesswoman Ngo Tuong Vy also experienced many challenges and hardships. Chánh Thu của nữ doanh nhân Ngô Tường Vy cũng trải qua không ít những thử thách và gian truân. 

From the time she was just a little girl, Ngo Tuong Vy helped her parents go to the market to cook for the workers, and helped record data with traders. Since then, she has gradually understood the hardships and difficulties in the family business. As time went by, she also gradually absorbed in her experience in the profession and built herself big dreams with fruits in particular and Vietnamese agricultural products in general. 

CEO Ngô Tường Vy đã xây dựng doanh nghiệp từ con số “âm”
CEO Ngo Tuong Vy built a business from a "negative" number

The incident hit Ngo Tuong Vy's family when she was 10 years old, the family's business was at a loss and all assets were "flying away". Creditors cling to her house every day, so much so that her friends hesitate to contact her and then gradually avoid her. At that time, she was too young to imagine how big the debt was, in her imagination, the only television in the family - the TV that she most treasured was also taken away by them. It was at this difficult time that she dreamed of rising up to change her life and do what her parents could not do. The difficulties and hardships that her family has gone through have further forged her hard work, perseverance and bravery in the face of challenges in the marketplace. 

Make dreams come true

When the company was newly established, Chánh Thu did not have any departments, she did a lot of work from working with customers, purchasing, operating, to all the work related to paperwork and accounting. accounting and quality control, etc. to be able to process hundreds of tons of fruit every day. The pressure of work makes her try non-stop, as evidenced by the fact that she only has 2-3 hours a day to sleep.

Quả Sầu Riêng tươi chính ngạch sang thị trường Trung Quốc T9/2022
Officially fresh durian fruit to the Chinese market September 2022

CEO Ngo Tuong Vy has determined for the business of a new direction that will change the mindset of farmers and build trust with customers. Her goal in the coming time will be to assert more brand value, create practical and long-term value with companions to maintain the two words Chanh Thu. Towards the goal of contributing to building a fruit brand - "Made in Vietnam". She added: "Maybe today is not as successful as I expected, but I have a dream, the bigger the dream, the more motivation I have to develop."

Chánh Thu gặt hái được những dấu ấn quan trọng cho doanh nghiệp
Chanh Thu reaped important imprints for the business

God does not disappoint people, the efforts of Ms. Ngo Tuong Vy have helped Chanh Thu's boat to gain important marks not only for businesses but also affirm the value of Vietnamese fruits that are recognized by consumers. internationally accepted. Chánh Thu is the first Vietnamese enterprise to successfully officially export fruits: đầu tiên, xuất khẩu chính ngạch thành công các loại trái cây:

Quả Bưởi Da Xanh sang thị trường Hoa Kỳ tháng 11 năm 2022
Green Skin Grapefruit to the US market in November 2022

With over 25 years of experience, Chanh Thu is extremely confident with a diverse product portfolio, including: Durian , pomelo, mango, litchi, dragon fruit, longan, custard apple, coconut, passion fruit, rambutan rambutan, jackfruit, sapodilla, etc. export output has reached more than 50 thousand tons per year. Chanh Thu is expected to become the leading supplier in Vietnam in the field of supplying and exporting fresh fruit and is determined to become an international brand trusted and accepted by consumers. Sầu riêng, bưởi, xoài, vải, thanh long, nhãn, vú sữa, dừa, chanh dây, chôm chôm, mít, hồng xiêm,…sản lượng trái cây xuất khẩu đã đạt hơn 50 nghìn tấn mỗi năm. Chánh Thu được kỳ vọng sẽ trở thành nhà cung cấp hàng đầu Việt Nam trong lĩnh vực cung cấp và xuất khẩu trái cây tươi và quyết tâm trở thành thương hiệu quốc tế được người tiêu dùng tin tưởng và đón nhận. 

Category: Blog share and tag: Ben Tre , Chanh Thu , Durian , Made in Vietnam , Durian .


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