According to survey data from the Ministry of Agriculture and Rural Development, as of 7/2016, Vietnamese fruits were present in more than 60 countries and territories, and this number will continue to increase in the coming time.
In addition, a series of free trade agreements to be signed are about to take effect, especially the ASEAN Economic Community - AEC officially established at the end of 2015 which is allowing Vietnamese businesses to do business. The association promotes the export of agricultural products.
Facing this trend, recently, Trade promotion department organized a survey trip to the Australian market for Vietnamese export businesses to understand the market and orient the export of agricultural products to this market.
Ms. Ngo Tuong Vy represented Chanh Thu company to participate and collect a lot of important information to expand the market. Specifically, the objectives of the market survey are as follows:
- An overview of the possibility of exporting to the Australian market
- Find out about the Australian market opening trend for fruit from Vietnam
- Find out how to sell and distribute in Australia
- Learn about consumer needs
- Find out about buyer requests from Australia
- Find out the competitiveness of companies from other countries
- Product introduction, company introduction
- Find out about the demand for fruit (Example: lychee in the period of June-July in Australia)
- Find out about acceptable preservation treatments for fresh fruit and litchi: What are acceptable? What is the accepted preferred treatment?
- Learn about payment methods with the Australian market
- Find out about selling prices (wholesale, retail) of fruits on the Australian market
- Learn how to display
- Find out about packaging and labeling requirements from different customers
- Identify your business's target buyers
- Market research activities
