What did Japanese farmers do on their land?
Japan is known as the country with the most expensive fruits in the world. Fruit in Japan is like a luxury item, no other country in the world can do it.
A farmer in Japan shared that: from the time the apple began to flower, they began to work hard. With the ratio of 1/6, for every 6 flowers, farmers will remove 5 flowers and choose to leave only the largest, strongest and most beautiful flower. When the apple took shape, they continued the process of selection and elimination every day. All the fruits are in a disadvantageous position to absorb nutrients and the amount of sunlight will be cut off, including distorted, frosted fruits… An apple needs at least 45-50 leaves to absorb carbon. and hot days long enough to ripen. If the factors to make a perfect apple of the right quality are not enough, there is no use in leaving it on the tree, because the apple of the wrong quality will not be sold in the market.
Japan also made the world "admiring" at the auction, when a pair of Japanese melons was worth the price of a car. So why can fruit be so expensive?
The story of expensive fruits, up to hundreds, even millions of dong a fruit sounds strange, but it is not a new thing in the "land of the rising sun".
In an auction in the northern Japanese city of Yubari, two Crown Japanese melons sold for a record $45,600. This is the most expensive melon in Japan, only sold at high-end fruit stores in Tokyo and each melon will have its own signature.
Usually, at the beginning of the season, the first perfect melons are put up for auction. This is also the reason why the melons are priced "in the sky", up to 22,500 USD / fruit. A new price record is set almost every year and it doesn't appear that their prices are headed down.
With manual and rigorous care, Japanese melons command a very high price, but there is still a large market for this fruit all over Japan. Consumers are willing to pay to ensure that their gift is perfect, especially when they know well how to make quality melons.
Where is the key value of fruit ? trái cây là ở đâu? trái cây là ở đâu?
The story of product value enhancement is no longer the business's own story, but the story of the product chain and its roots from the farmer. When farmers have the same mindset as businesses, building this brand is no longer difficult and accordingly Vietnamese agricultural products will not be inferior to any other country.
CEO Ngo Tuong Vy once said: “Our country Vietnam not only has many beautiful landscapes, but also is blessed with natural factors that are favorable for agricultural development such as climate, soil, and rivers. ...As long as businesses unite with each other, farmers unite with businesses, it will become a strong chain of links together to build the brand "Made in Vietnam".
Each person is a link in this chain of links and some people benefit a little, some people lose a little, it's okay, as long as we determine what we want and what our future looks like. We not only build a solid foundation for long-term development for ourselves but for the next generation.
In the international market, it is not only the story of a single business, but it is the story of the nation. If our products are not good, consumers will think that the brand in that country is not good and thereby affect the brand of the country. Therefore, building a fruit brand "Made in Vietnam" is very important and not a business can do. "
See more: Ceo Ngo Tuong Vy proposes 4 main pillars to build a "Made in Vietnam" Fruit Brand